How to engage Gen Z customers with snackable, short-form videos

By Views: 335

Get the latest news & updates

Subscribe to our newsletter

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

Gen Z is the generation that grew up with the internet and social media. They are used to consuming content in short, easily digestible formats. This makes short-form videos an ideal way to reach them with your marketing message. In this blog we will discuss how to use short-form videos to reach Gen Z and other things as well.

How to Use Short-Form Videos to Reach Gen Z

Here are some tips on how to use short-form videos to reach Gen Z:

  • Keep it short and sweet. Gen Z’s attention span is notoriously short, so make sure your videos are no longer than a few minutes.
  • Use eye-catching visuals. Gen Z is visually oriented, so use bright colors, interesting graphics, and engaging videos to capture their attention.
  • Tell a story. Gen Z loves to be entertained, so tell a story in your videos that will keep them hooked.
  • Be authentic. Gen Z can spot a fake from a mile away, so be yourself and let your personality shine through in your videos.
  • Promote your videos on social media. This is where Gen Z spends most of their time, so make sure to share your videos on the platforms they use most.

The Power of Snackable Videos for Gen Z

Short-form videos are a powerful tool for reaching Gen Z. They are easy to consume, engaging, and shareable. This makes them the perfect way to reach this generation with your marketing message.

A study by Cisco found that Gen Z spends an average of 90 minutes per day watching videos on their smartphones. This is more than any other generation. Additionally, Gen Z is more likely to share videos with their friends than any other generation.

How to Create Engaging Short-Form Videos for Gen Z

When creating short-form videos for Gen Z, it is important to keep a few things in mind:

  • Keep it short and sweet. As mentioned earlier, Gen Z’s attention span is short, so make sure your videos are no longer than a few minutes.
  • Use eye-catching visuals. Gen Z is visually oriented, so use bright colors, interesting graphics, and engaging videos to capture their attention.
  • Tell a story. Gen Z loves to be entertained, so tell a story in your videos that will keep them hooked.
    Be authentic. Gen Z can spot a fake from a mile away, so be yourself and let your personality shine through in your videos.
  • Use relevant hashtags. When you share your videos on social media, be sure to use relevant hashtags. This will help people find your videos and watch them.

The Best Platforms for Short-Form Videos for Gen Z

There are a number of platforms that are popular with Gen Z for watching short-form videos. Some of the most popular platforms include:

  • TikTok
  • YouTube Shorts
  • Instagram Reels
  • Snapchat
  • Facebook Watch

When choosing a platform for your short-form videos, it is important to consider where your target audience spends their time. If your target audience is on TikTok, then you should create videos for TikTok.

How to Measure the Success of Your Short-Form Video Marketing

There are a number of ways to measure the success of your short-form video marketing. Some of the most common metrics include:

  • Views: This is the number of times your videos have been viewed.
  • Engagement: This is the number of likes, comments, and shares your videos have received.
  • Reach: This is the number of people who have seen your videos.
  • Conversion rate: This is the percentage of people who watch your videos and then take a desired action, such as visiting your website or making a purchase.

By tracking these metrics, you can see how effective your short-form video marketing is and make adjustments as needed.

Conclusion

In conclusion, Gen Z is a generation that is constantly on the go and has a short attention span. This makes snackable, short-form videos an ideal way to reach them with your marketing message. When creating these videos, it is important to keep them short, visually appealing, and engaging. You should also use relevant hashtags to help people find your videos. By following these tips, you can create snackable, short-form videos that will engage Gen Z customers and help you grow your business.

WitArist is an IT services company that specializes in creating short-form videos for businesses. We can help you create engaging and effective videos that will reach Gen Z and help you grow your business.