The future of social media marketing in next ten years

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Social media marketing has become an essential part of any business’s marketing strategy. In the next ten years, social media marketing is expected to become even more important, as more and more people use social media to connect with businesses and brands. In this blog, we will discuss the future of social media marketing in the next ten years.

What is the future of social media marketing?

Here are some of the key trends that are expected to shape the future of social media marketing:

The rise of artificial intelligence (AI)

AI is already being used in social media marketing to automate tasks, target ads more effectively, and measure results more accurately. In the future, AI is expected to play an even greater role in social media marketing, helping businesses to create more personalized and engaging content and to measure the ROI of their campaigns more effectively.

The growth of influencer marketing

Influencer marketing is a type of marketing where businesses partner with social media influencers to promote their products or services. Influencer marketing is expected to grow in popularity in the next ten years, as more and more people turn to social media influencers for recommendations.

The rise of social commerce

Social commerce is the process of buying and selling products and services directly through social media platforms. Social commerce is expected to grow rapidly in the next ten years, as more and more people use social media to shop.

The increasing importance of video

Video is becoming increasingly popular on social media, and businesses that can create and share engaging video content are at an advantage. In the future, video is expected to play an even greater role in social media marketing, as businesses use it to tell stories, educate their audience, and promote their products or services.

The growing importance of mobile

More and more people are using social media on mobile devices, and businesses need to make sure that their social media content is optimized for mobile. In the future, mobile is expected to be the dominant platform for social media marketing, and businesses that fail to optimize their content for mobile will be at a disadvantage.

The rise of AI in social media marketing:

  • A study by Gartner predicts that by 2023, 80% of all social media marketing campaigns will use AI.
  • A study by Salesforce found that businesses that use AI in their social media marketing campaigns see a 20% increase in ROI.

The growth of influencer marketing:

  • A study by Nielsen found that 70% of consumers trust recommendations from influencers.
  • A study by Social Media Examiner found that 82% of marketers use influencer marketing.

The rise of social commerce:

  • A study by eMarketer predicts that social commerce sales will reach $498 billion in 2025.
  • A study by Shopify found that 62% of consumers have made a purchase through social media.

The increasing importance of video:

  • A study by Cisco predicts that by 2022, 82% of all internet traffic will be video.
  • A study by Wyzowl found that 80% of businesses use video marketing.

The growing importance of mobile:

  • A study by Statista found that 92% of social media users access social media on mobile devices.
  • A study by Hootsuite found that 80% of businesses optimize their social media content for mobile.

How can businesses stay ahead of the curve?

Businesses that want to stay ahead of the curve in social media marketing need to keep an eye on the latest trends and adapt their strategies accordingly. They also need to invest in tools and technologies that can help them to automate tasks, target ads more effectively, and measure results more accurately.

Conclusion

The future of social media marketing is bright, and businesses that can adapt to the latest trends will be well-positioned to succeed. WitArist can help businesses to stay ahead of the curve and achieve their marketing goals.

WitArist is offering a free consultation to businesses that are interested in learning more about social media marketing. Contact us today to learn more.