Struggling to come up with fresh social media post ideas? We’ve got you covered! Did you know that social media users spend an average of 2 hours and 25 minutes each day on social networks and messaging? That’s a lot of time, and it creates a huge opportunity for businesses to engage with their customers and followers.  In this article, we’re going to share the top 10 social media post ideas to boost engagement that will help you increase build brand awareness, and drive traffic to your website.

Plus, if you’re looking for expert guidance and support for your social media marketing strategy, be sure to check out the services offered by WitArist – a leading digital marketing agency. Now, let’s dive into the post ideas! 


What is Social Media Engagement?

Social media engagement refers to the level of interaction and connection between a brand or individual and their audience on social media platforms. It measures the level of interest, involvement, and response that social media content receives from followers or potential customers. In today’s world, social media engagement is a critical aspect of any effective social media marketing strategy. It helps brands and individuals connect with their audience, build brand loyalty, and increase their reach.  

At WitArist, we offer social media marketing services that can help you boost your social media engagement and achieve your marketing goals. 


What are the Benefits of Social Media Engagement? 

Here are some key benefits of social media engagement in bullet points: 

  • Increased brand awareness and visibility on social media platforms. 
  • Improved customer satisfaction and loyalty through personalized interactions and responses to queries or feedback. 
  • Higher website traffic and improved search engine rankings through social media referrals and backlinks. 
  • Greater opportunities for lead generation and sales conversion by promoting products or services directly to engaged social media users. 
  • Access to valuable insights and data on consumer behavior, trends, and preferences to inform marketing strategies and campaigns. 
  • Cost-effective and targeted advertising options on social media platforms for maximum return on investment. 


10 Social Media Post Ideas to Boost Engagement

  1. Behind-The-Scenes Content 


A movie set.

Behind-the-scenes content refers to posts or stories that offer a sneak peek into the inner workings of a brand or organization, revealing the behind-the-scenes activities that go into creating a product or service.  

Benefits of Sharing Behind-The-Scenes Content include: 

  • Creates a sense of exclusivity and authenticity and 
  • Helps followers feel more connected to the brand.  

Examples of behind-the-scenes content include showcasing the development process of a new product, sharing a day in the life of an employee, or revealing the creative process behind a project. Benefits of sharing behind-the-scenes content include building trust and establishing a deeper connection with followers, providing insight into the brand’s values and culture, and generating excitement and buzz around upcoming launches or events. 

  1. Polls & Surveys 

Woman selects the right answer in questionnaire on her digital tablet. Concept of online testing, questionnaires, voting. Isolated on white

Polls and surveys are a popular type of social media post that encourages engagement from followers. These posts typically involve asking a question or presenting a statement and providing multiple answer options for followers to choose from. Polls and surveys can be used to gather insights, learn more about followers’ opinions and preferences, and make data-driven decisions.  

Benefits of Polls and Surveys include: 

  • Increase engagement,  
  • Provide valuable feedback to improve products or services, and  
  • Establish a connection with followers.  

By asking for their opinions, brands can create a more personalized relationship with their audience, show that they value their input, and create a two-way dialogue that builds trust and credibility. 

  1. Share User Generated Content (UGC) 

An infographic in which it is written "User Generated Content".

UGC is social media content made by followers, not brands. Examples of UGC include posts or stories featuring the brand’s products, testimonials, or reviews. UGC offers social proof and authenticity to brand messaging, making it highly engaging for followers and customers. 

Benefits of UGC include: 

increasing engagement,  

building brand awareness, and  

showcasing the brand’s community.  

Featuring UGC on social media channels creates a sense of community and encourages others to create and share content, ultimately growing social media presence.

  1. Run Contests 

An infographic image of an instagram post.

Running contests on social media is a powerful way to increase engagement with followers. Brands can run various types of contests, including giveaways, photo or video contests, or caption contests, among others. Contests boost engagement, awareness and loyalty by encouraging followers to interact with the brand’s content.

Benefits of Running Contests on Social Media include: 

  • Increase engagement,  
  • Attracts new followers,  
  • Builds brand awareness, and  
  • Create a sense of exclusivity.  

Brands incentivize followers with prizes, boosting interaction, rewarding loyalty, and building excitement around their brand.

Contests generate UGC that can be repurposed in marketing, adding social proof and authenticity to the brand’s messaging.

  1. Use Original Audio in Reels and Videos 

Instagram Reels.

Using original audio in videos and reels is a popular way to create engaging content on social media. This involves creating unique music, voiceovers, or sound effects that are used in the video or reel.  

Benefits of Using Original Audio in Social Media Posts include: 

  • Increase engagement,  
  • Builds brand awareness, and  
  • Create a memorable experience for followers.  

Original audio can help to set a brand apart from competitors, establish a unique brand voice, and create a connection with followers.  

By creating memorable audio experiences, brands can make a lasting impression on their audience and increase the chances that they will remember and engage with their content in the future. 

  1. Adopt Memes


A meme image of Drake stating meme marketing is better than other social media marketing strategies.

Adopting memes is a popular way to increase engagement on social media. Memes are images or videos with humorous or relatable text, which are shared widely across the internet. Brands can use memes in their social media posts to add humor, relevance, and shareability to their content.  

Benefits of Adopting Memes in Social Media Posts include: 

  • Increase engagement,  
  • Create a connection with followers, and  
  • Help to reach new audiences.  

Memes are highly shareable and can go viral quickly, allowing brands to tap into wider audiences and increase their reach.  

Using memes can create a relatable brand personality, increasing engagement.

  1. Plan Social Media for Every Day of the Week 


A woman using social media in her laptop.

Planning social media posts for every day of the week is a great way to ensure consistent engagement and reach on social media.  

Benefits of Planning Social Media Posts include: 

  • Establishes a regular cadence of content,  
  • Improve efficiency, and  
  • Increase engagement.  

Brands can tailor content to each day of the week with planned themes or hashtags. 

Examples of Friday content could include sharing memes, funny videos, or offering exclusive deals or promotions for the weekend. By planning and tailoring content for each day of the week, brands can keep followers engaged and increase their chances of building a loyal community. 

WitArist’s best times to post tool helps you publish content at optimal times for maximum engagement and reach. 

  1. Take Advantage of Trending Topics 

An infographic of four people representing a hashtag.

Taking advantage of trending topics means using a current, popular topic or hashtag to create relevant content that resonates with your audience.  

For example, during a major sporting event like the Olympics or World Cup, brands can create social media content that leverages the buzz and excitement around the event.  

Benefits of Taking Advantage of Trending Topics include: 

  • Increases reach and visibility,  
  • Build brand awareness, and  
  • Boost engagement.  

Content aligned with trending topics helps brands reach new audiences and tap into larger conversations.

Trending topics establish a relevant and timely brand presence on social media, encouraging followers to engage more with their content. 

  1. Share a Milestone 

An image in which it is written 1000 followers (milestone).


Sharing a milestone on social media is a great way to generate engagement, celebrate accomplishments, and build a deeper connection with your audience. 

Examples of milestones could include an anniversary, reaching a certain number of followers, or launching a new product or service.  

Benefits of Sharing Milestones on Social Media include: 

  • Building brand loyalty, 
  • Establishing credibility, and  
  • Create a sense of community.  

By celebrating achievements with your audience, you can create a shared sense of accomplishment and generate excitement around your brand.  

Milestones showcase your brand’s personality and values, strengthening your relationship with followers.

Sharing milestones on social media fosters engagement and builds a loyal community.

  1. Share Unique Infographics 

Infographic image of office staff.

Infographics are an effective way to engage your social media audience and increase your brand’s visibility. By presenting complex data in a visually appealing way, infographics are more likely to be shared and liked than text-only posts, leading to increased engagement.  

Benefits of Sharing Unique Infographics include: 

  • They simplify complex information,  
  • Easier for your audience to understand and retain the information, 
  • Help establish your brand as a source of reliable information, and  
  • Build brand awareness.  

By creating and sharing unique infographics, you can effectively communicate your brand’s message and stand out from your competitors.  

Examples of effective infographics include data visualizations, how-to guides, and comparison charts. 



Engaging social content is a key Using the “10 Social Media Post Ideas to Boost Engagement” discussed in this blog post can help you create content that resonates with your audience and encourages them to engage with your brand. By sharing a mix of educational, inspirational, and entertaining content, you can increase your social media engagement and build meaningful relationships with your followers. Remember to track your results and adjust your strategy accordingly to continually improve your social media performance. With these tips, you can create a successful social media strategy that helps you reach your marketing goals.


Want to take your social media to the next level? Let WitArist‘s experts use “10 Social Media Post Ideas to Boost Engagement” and create a strategy just for you.