Technical SEO is the practice of optimising a website for Google’s search algorithms. It is a subset of SEO that focuses on the architecture and structure of the site. Technical SEO is important because it helps Google understand your area and find all your pages so they can be indexed and ranked in search results. If your site has technical issues, Google may not be able to see or index your content, which will hurt your SEO. This blog post will discuss technical SEO and why it’s crucial for your website. We will also provide some tips on how to improve your technical SEO.

What is SEO?

Technical SEO is optimising a website for Google’s search engine algorithms. It’s a process that ensures a site can be crawled, indexed, and ranked by Google. Technical SEO includes on-page optimisation (like title tags and meta descriptions) and off-page tactics (like link building).

What is Technical SEO?

Technical SEO is the practice of optimising a website for Google’s search algorithm. It is a subset of SEO that focuses on improving a website’s crawling, indexing, and rendering. 

Technical SEO includes optimising individual web pages to rank better in Google searches. On-page optimisation includes both the content and HTML source code of a page. Technical SEO also includes off-page optimisation, the optimisation of factors outside your website that can impact your ranking in Google search, such as your backlink profile. 

Google’s search algorithm is constantly changing, so technical SEO must be an ongoing effort to keep your website ranking well. However, the basics of technical SEO are relatively static. Understanding and implementing the basics of technical SEO can set your website up for success in Google’s search algorithm.

What Is Technical SEO


The Benefits of Technical SEO

Technical SEO can seem daunting, but the benefits are clear. Technical SEO can help you improve your website’s visibility in search engines, making it easier for potential customers to find you. It can also help you improve your website’s loading speed, making your site more user-friendly. And finally, technical SEO can help you improve your website’s overall security, making it less likely to be hacked or attacked.

Technical SEO Tools

Webmasters and site owners use technical SEO tools to improve the technical aspects of their websites. These tools can help to improve website speed, mobile compatibility, and indexing. Technical SEO tools can also help to troubleshoot issues with your website that may be preventing it from ranking well in search results.

How to Optimise Your Site for Technical SEO

Technical SEO is the process of optimising a website for search engines to improve the site’s visibility and organic search results. Many factors contribute to technical SEO, including:

1. Indexability: The ability of the search engine to index all of the pages on your website.

2. Crawlability: The ability of the search engine to crawl and discover new and updated content on your website.

3. Site architecture: The structure and organisation of your website’s code and content.

4. URL structure: The format of your website’s URLs (web addresses).

5. Meta tags: Tags used in the code of your website to provide information about your site to the search engines.

6. Page speed: The speed at which pages on your website load.

7. Mobile-friendliness: The ability of your website to be viewed and used on mobile devices.

8. Rich media: Images, videos, and other forms of media that can be used to enhance the user experience on your website


Technical SEO is a crucial part of any comprehensive SEO strategy. Optimising your website for technical factors can improve your website’s crawlability, indexation, and overall performance. This, in turn, can help you rank higher in search engine results pages and drive more traffic to your site. Now is the time to start if you’re not already incorporating technical SEO into your SEO strategy.