Prakash · Senior Salesforce Marketing Cloud Developer · 7+ yrs
SeniorProof of scale
About Prakash
Prakash is a Senior Salesforce Developer with 7+ years of experience in delivering end-to-end marketing automation solutions. He specializes in Salesforce Marketing Cloud and Pardot, demonstrating strong proficiency in advanced customization and API integrations.
7+ years of commercial experience in
Skills(18)
Why hire Prakash?
Delivered end-to-end marketing automation solutions for US and APAC clients.
Managed and deployed over 100 marketing automation campaigns monthly.
Created over 30 Data Extensions and Segmentation Data for complex data management.
Successfully integrated Salesforce Marketing Cloud with Sales Cloud/Service Cloud.
Demonstrated leadership and mentoring skills in project delivery.
Delivered over 100 marketing automation campaigns monthly.
Created over 30 Data Extensions for data management.
Project highlights(5)
WorleyParsons Marketing Automation – Salesforce Pardot Specialist
Overview: This project involved implementing Salesforce Pardot for marketing automation, specifically email setup and deployment. Responsibilities: Set up and deployed over 100 marketing automation email campaigns per month. Created and configured emails within the content builder and email studio, including A/B testing. Scheduled and deployed emails using Engagement Studio. Generated send reports with summary details for email campaigns. Synchronized Salesforce CRM Data with Pardot. Created over 30 Segmentation Data and utilized Automation Rules Query activities.
Key outcomes:
Deployed over 100 marketing automation email campaigns monthly.
Created over 30 Segmentation Data.
Synchronized Salesforce CRM Data with Pardot.
NDM Hospitality Marketing Automation – Pardot Developer
Overview: This project focused on Salesforce Pardot development for the hospitality sector, covering the full lifecycle from discovery to deployment of marketing communications. Responsibilities: Managed all marketing communications across various channels as an individual contributor. Delivered solutions using Email Studio, Mobile Studio, Social Cloud, Ad Studio, Web Studio, and integrated Marketing Cloud Connect with Salesforce CRM data. Migrated data from legacy systems to Sales Cloud. Assisted in creating REST API payloads to send subscriber information from client servers to Marketing Cloud Server for journey activation.
Key outcomes:
Managed all marketing communications from discovery to deployment.
Integrated Salesforce Marketing Cloud with Salesforce CRM data.
Caliber Home Loans Marketing Automation – SFMC Developer
Overview: This project involved Salesforce Marketing Cloud development for a large industrial distributor, focusing on subscriber engagement journeys. Responsibilities: Created welcome, preference, and re-engagement journeys for new and existing subscribers. Designed and built simple, medium, and complex journeys. Reviewed journey blueprints and built them. Set up data relationships within Contact Builder for use in journeys.
Key outcomes:
Created welcome, preference, and re-engagement journeys.
Designed and built simple, medium, and complex journeys.
Jaguar and Land Rover Marketing Automation – Senior SFMC Developer
Overview: This project involved Salesforce Marketing Cloud development for a major automotive brand, focusing on data management. Responsibilities: Created over 30 Data Extensions. Utilized SQL Query activities for data manipulation.
Key outcomes:
Created over 30 Data Extensions.
Utilized SQL Query activities for data management.
Novo Nordisk Marketing Automation – Salesforce Pardot Specialist
Overview: This project involved Salesforce Pardot implementation for marketing automation for a healthcare company, focusing on email campaign management. Responsibilities: Set up and deployed over 100 marketing automation email campaigns per month. Created and configured emails within the content builder and email studio, including A/B testing. Scheduled and deployed emails using Engagement Studio.
Key outcomes:
Deployed over 100 marketing automation email campaigns monthly.
Created over 30 Segmentation Data.
Industry experience
MarTech & AdTech
5 projects- •WorleyParsons Marketing Automation— Salesforce Pardot SpecialistSalesforce Pardot · Engagement Studio · Automation Rules · SQL +3
- •NDM Hospitality Marketing Automation— Pardot DeveloperSalesforce Pardot · Salesforce Marketing Cloud · Email Studio · Mobile Studio +8
- •Caliber Home Loans Marketing Automation— SFMC DeveloperSalesforce Marketing Cloud · Journey Builder · Contact Builder
- •Jaguar and Land Rover Marketing Automation— Senior SFMC DeveloperSalesforce Marketing Cloud · SQL · Data Extensions
- •Novo Nordisk Marketing Automation— Salesforce Pardot SpecialistSalesforce Pardot · Engagement Studio · Automation Rules · SQL +3
SaaS / B2B
5 projects- •WorleyParsons Marketing Automation— Salesforce Pardot SpecialistSalesforce Pardot · Engagement Studio · Automation Rules · SQL +3
- •NDM Hospitality Marketing Automation— Pardot DeveloperSalesforce Pardot · Salesforce Marketing Cloud · Email Studio · Mobile Studio +8
- •Caliber Home Loans Marketing Automation— SFMC DeveloperSalesforce Marketing Cloud · Journey Builder · Contact Builder
- •Jaguar and Land Rover Marketing Automation— Senior SFMC DeveloperSalesforce Marketing Cloud · SQL · Data Extensions
- •Novo Nordisk Marketing Automation— Salesforce Pardot SpecialistSalesforce Pardot · Engagement Studio · Automation Rules · SQL +3
At a Glance
Single contract. No agency markup confusion.
Typically responds within 4 business hours.
Vetted by WitaristNot sure if this is the right fit?
Tell us your requirements and we'll match you with the best candidates.
Prakash
Salesforce Developer